#Branding: Brand Presentation Down to the Last Detail
The brand presentation to launch the new Opel Corsa GSE at the STARD Driving Camp was … well, comprehensive!
- ️2 building banners, 10 training containers and 7 flags: Check!
- Building logo, welcome and farewell banners: Check!
- Fitting out and cladding of the hall connecting corridor: Check!
- 5 TV screens and 40 (!) gallery pictures: Check!
- Reception and partition wall graphics in the entrance hall: Check!
Even the carpet runners leading to the two racing simulators in the seminar room (which was open for the reception) were: Opel yellow! There was really no way anyone could get lost anymore!
One more word about the corridor: it was actually »built« to measure to provide journalists with the perfect link between the reception hall (featuring the new Opel Formula E) and the hall for the Corsa press conference. Brand presentation at its best!
Photo credits: Opel Automobile GmbH
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